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We believe in affordable, quality jewelry.
We aim to offer durable, well-made pieces at a fair & transparent price point.



As a teenager, I loved to collect and stack friendship bracelets but finding my size was always an issue, so I decided to make my own. Soon, all my friends and schoolmates were rocking my customized bracelets and I was spending all my free time in parisian bead stores and flea markets.


In 2014, what had started as a weekend hobby became a full-time job as the first Kurafuchi line emerged from a desire of originality and affordability. Soon, I couldn’t make the jewelry quickly enough to keep up with orders so I surrounded myself with other jewelry enthusiasts to assist me in the making of the collection. A couple years later, in order to grow the collection I started working with local jewelry manufacturers to grow our collection and offer a larger variety of design options, plating and finishes.

                      Sarah, designer & founder


Today, we continue to evolve with a growing collection, including a permanent line (our signature collection of dainty beaded pieces), seasonal pieces, and timeless pieces that remain customer favorites over the years. 


From the first day I founded Kurafuchi, I intended to be faithful to my own values. That means maintaining ethical, responsible and cruelty-free production methods.

All our pieces are free of any animal-based material.

Respect of working conditions is our top priority when choosing a manufacturing partner or material supplier.
The partners involved in the plating, soldering and finishing are all locally based, which ensures European regulations are respected and environmental and human standards are met.

We also aim to have responsible production volumes in order to limit waste, which explains why our sold-out designs may take some time to get restocked.


We produce the biggest part of our collection in our parisian workshop.

We use carefully selected materials and components, assembled with great care & attention to every detail by a dedicated team of people who love what they do.

No middle men : we are the only place where your can find signature Kurafuchi designs. This ensures you get the best possible price and a strict quality control of every piece coming out of our shop.

For pieces that require heavier manufacturing such as casting, was modeling or soldering, we partner with qualified experts in each field.

All our jewelry designs, including plating, are made in accordance with the European and environmental standards and do not contain any nickel nor lead. We use brass as our base metal, and sterling for certain earring designs, in order to prevent allergic reactions. The pieces are then dipped in a 18k gold plating solution.

We are all different, therefore our jewelry should adapt to both our figure and our style. Our pieces are conceived with this in mind : every item in our collection is designed to be mixed and matched with others. With these endless layering options you can steadily add to your collection, complimenting your existing pieces rather than replacing them.

We offer a wide range of colors, gemstone types, sizes and lengths to let you match your jewelry to your personality and shape your very own style.

Every order is carefully checked and controlled before shipping and packaged with care so it gets to you quickly and safely.


KURAFUCHI in a few words...

Jewelry made with you in mind

New designs every week

Quality at affordable prices 

100% cruelty-free